By getting up to speed on the Cloud Marketplaces, SMBs like MSPs, VARs and smaller ISVs can attract the attention of Cloud Providers and experience a huge revenue increase. Gary Gatiss, Founder of G3 Coaching, explains how.
For small and medium businesses (SMBs) there are some significant challenges when trying to go to market with the Cloud Providers. There’s an awful lot to know, smaller companies generally have less in-house expertise, and the assumption is that SMBs are going to have a hard time getting the attention of these giant companies. They have hundreds of thousands of partners chomping at the bit. To make matters worse, the obvious assumption is that the largest partners get the most attention, offering significant advantages like well-known brands and armies of technical resources.
The Cloud Providers; notably AWS, Microsoft, and Google, are not only some of the biggest companies in the world, they are also the 800 pound gorillas in the software ecosystem. It is common practice for companies of all sizes to deploy software on cloud infrastructure, whether their own products or SaaS solutions they use to run their businesses. In addition, the vast majority of companies have software deployed in these clouds. And although the hyperscalers provide cloud infrastructure at massive scale, revenue continues to accelerate at an incredible rate, with no end in sight.